On a live brief with Fashion Revolution, we have been given the task of creating a contemporary, timely campaign in order to encourage grassroots action that will resonate with the existing and new Fashion Revolution Audience. Throughout my research, I found that there was often a 'stereotype' surrounding sustainability, and this often puts people off the concept as they didn't find it related to them and their style. The aim of my campaign is to change this, and show how people of all ages, styles and genders can be sustainable. I presented my idea through a photography publication, a presentation for which the slides you can see below and a film.
